Less is more, but only with the right active ingredients. That is exactly what Jochem Hes and Sjoerd Trompetter thought when they became dads in 2013.

A whole new world opened up to them but they also found out that even baby care products contain harmful ingredients. That can’t be a good idea.

Naïf was born: a reliable skincare brand for babies and children, without all the nonsense.

NAÏF because…

every baby is born naive; honest, unprejudiced and innocent and the dads would like to keep it that way for as long as possible. No irritating or harmful substances, only mild ingredients. Products without any unnecessary additions; only the very best.

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Heveren is a member of The Estonian E-Commerce Association

Easy 14 days return policy